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Ever and Ever is a new aluminum canned water brand, launching to disrupt the conventional water category dominated by single-use plastic. Unlike single-use plastic water bottles, Ever and Ever aluminum bottles are easily and infinitely recyclable when disposed of correctly in a recycling bin. Nearly 75% of all aluminum ever produced is still in use today, compared to 91% of plastic waste having never been recycled. Yet, one million single-use plastic bottles are sold every minute around the world. While consumers are becoming increasingly aware of the environmental impact of single-use plastic, their choices in grocery stores are limited. Ever and Ever is a catalyst for change in the water aisle and gives consumers on the go – who left their reusable water bottles at home – the opportunity to purchase single-use waters that won’t harm the environment.
OPTIMAL HYDRATION & TASTE | Ever and Ever is a 7.4 pH balanced, reverse osmosis still water from infinitely renewable sources. Electrolytes have been added for balance and taste. Our water is not only enhanced for optimal hydration and convenience, but also for the future of our planet. Our bottle-can is proudly BPA free.
ENHANCED WATER IN ALUMINUM, NOT PLASTIC | Unlike single-use plastic water bottles, Ever and Ever aluminum bottles are easily and infinitely recyclable when disposed of correctly in a recycling bin. While consumers are becoming increasingly aware of the environmental impact of single-use plastics, their choices in grocery stores are limited. Ever and Ever gives consumers on-the-go the opportunity to purchase single-use waters that won’t harm the environment.
DRINK IT, THEN RECYCLE IT | When recycled properly, this bottle-can can go on to become wind chimes, a flag pole, a filing cabinet, a pie tin, and then Ever and Ever once again. This both reduces the need for new aluminum, as well as the amount of waste in landfills. Please remember to recycle your Ever Water bottle, and help us to continue this infinite cycle.
HYDRATE LIKE THE FUTURE DEPENDS ON IT | Together with the nonprofit Lonely Whale, we are on a mission to shift behavior away from single-use plastic water bottles in favor of more sustainable alternatives, like aluminum. Join the movement today and Question How You Hydrate! #HydrateLike
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